Aligners

Removable transparent devices like Invisalign, Eclainer, Estaligner and other, we can say are the revolution in orthodontics.

They are excellent for patients who do not want to wear braces or other devices. But!!! there is one problem: all these names mentioned above, as well as dozens of others that I did not mention are products of different brands. And that means competition.

And this is where advertising comes on the stage. The types, transparency and materials of production are the same, so these qualities are not subject to advertising.

So what's left?

The effect of the devices.

And then it begins: "our devices are better, they can be used for any orthodontic problems, we will solve everything." And many doctors offer these devices as a "super miracle".

Yes, they are "super" and sometimes even "miracle", but you need to carefully choose in which cases, in which shortcomings they are exactly "miracle", and in which only "advertising disappointment". And this responsibility, of course, sits on the shoulders of the orthodontist.